Indonesians increasing consumption of cheese is an interesting opportunity. With the largest population in Southeast Asia, fourth largest in the world, and the current rapid economic growth, the market size of processed cheese is expected to further expand. Processed cheese has the advantage of adjusting flavor towards local preferences, while keeping the rich flavor of real cheese intact. With the proven technology of Snow Brand, the excellent track record of the sales force of Rodamas, and the purchasing power of Itochu, this opportunity is being transformed into a thriving business. Consumers are appreciating the versatility of MegCheddar and the various recipes that are featured in the MegCheddar website.
Richness of real cheese flavor: MegCheddar is a new brand of processed cheese designed specifically for the palate of Indonesians.
PT MEGMILK SNOW BRAND INDONESIA
Kawasan Industri Jababeka V
Jl. Science Boulevard Blok B1 A1
Cikarang, Bekasi, Indonesia
Phone: +62 21 29574602-4
Fax: +62 21 29574601
